REALTOR® · Redmond, OR
Steady, expert guidance buying and selling in Redmond and Central Oregon
I help crowded-out sellers, tired landlords, downsizers, and buyers move forward with a real plan, not just a sign in the yard.
The app
Put Holli Sells Homes on your phone
Search local homes, see my listings, and get the weekly Redmond Market Pulse. It is free, and you do not need to sign up to look around.
Why this works
Marketing is the part most agents skip
Listing a home puts it on the MLS and waits for someone else to bring a buyer. That is where most of the business stops. The homes that sell for more are the ones that get shown to the right people, in the right places, before the sign ever goes up.
How buyers actually find you
Relevancy, recency, proximity
Three things decide whether marketing reaches the person who is actually ready to move. Every page on this site is built to hit all three at once, which is why there is a page for each neighborhood and each situation instead of one page trying to cover everything.
- Relevancy
- Written for one situation at a time. A first-time buyer and someone settling a parent's estate are not the same person and should not read the same page.
- Recency
- Kept current. Market conditions from eighteen months ago are not information, they are decoration.
- Proximity
- Specific to the street, not the county. Redmond, Bend, Sisters, Terrebonne and the neighborhoods inside them.
The E.P.I.C. framework
How I sell homes in Redmond
Four pillars on every home I take. Not a checklist of things agents are supposed to do, an argument for why your home ends up being the obvious choice on the market.
Equity
Not a CMA. Where you actually stand in the data, the negotiation, and the buyer's mind, said to you honestly before anything is public.
Presentation
Perception creates value, so I control the narrative. Photography, video and copy engineered before anything goes public, for a buyer deciding with their thumb.
Impact
I do not just list your home, I market it. Targeted campaigns that put your home in front of thousands who were not searching yet, instead of hoping the MLS does the work.
Campaign
You do not list a home, you launch it. Pre-launch buzz, a timed calendar, and offer sequencing, because the first week is the week you never get back.
Buying instead? The R.E.A.L. framework
How I help buyers in Central Oregon
Most agents start by showing you houses. I start by getting you ready to win one, because the buyer who gets the good house is almost never the one who saw it first.
Ready
Pre-approved and represented before you tour anything, so you can act the day the right one appears instead of scrambling.
Educated
What your money actually buys here, honestly, before you fall in love with something out of range.
Aligned
Fewer homes, and better ones. I build the search on your real criteria and give you an honest verdict on each one.
Locked
Offer strategy, inspections, financing and closing, run so the ending is boring.
Free guides and booklets
Every guide I've written, free
Two books, short guides, checklists and video seminars for buyers and sellers in Central Oregon. Read them at your own pace, before you ever have to talk to anyone.
The situation you are actually in
Different circumstances, different plans
The fundamentals do not change. The sequence, the timing and how much coordination it takes change completely. Start where you actually are.
01 / SELLING YOUR HOME
The Seller's Advantage Home Selling System: Prepare, Position, Market, Negotiate, Guide
The Seller's Advantage Home Selling System: Prepare, Position, Market, Negotiate, Guide.
02 / DOWNSIZING
Less house, less upkeep, closer to family, at a pace that isn't rushed
Less house, less upkeep, closer to family, at a pace that isn't rushed.
03 / SELLING A HOME DURING DIVORCE
Neutral, steady handling when two people have to agree on a sale
Neutral, steady handling when two people have to agree on a sale.
04 / PROBATE AND TRUST SALES
Helping an executor or trustee sell, with the court and attorney timelines respected
Helping an executor or trustee sell, with the court and attorney timelines respected.
05 / SELLING A RENTAL PROPERTY
For landlords ready to sell and get their money out, priced right despite below-market rent
For landlords ready to sell and get their money out, priced right despite below-market rent.
06 / LAND AND ACREAGE
For sellers trading a crowded lot for land, quiet, and space, and for land sales themselves
For sellers trading a crowded lot for land, quiet, and space, and for land sales themselves.
07 / WHAT YOUR HOME IS WORTH
A real, honest number from someone who will tell you the truth up front
A real, honest number from someone who will tell you the truth up front.
08 / BUYING A HOME
Clear guidance and honest answers, so you can move forward with confidence
Clear guidance and honest answers, so you can move forward with confidence.
7 areas. 12 situations. One person who has done all of it before.
Where I work
Covering all of Central Oregon
From the blog
Local market insight
2026-11-04 · 6 min read
Oregon Seller Property Disclosure: What You Actually Have to Tell Buyers
Oregon requires a written disclosure statement before you sell, and selling 'as is' doesn't erase that duty. Here's what you actually have to tell a buyer, and what you don't.
2026-11-03 · 6 min read
How to Actually Read Your Home Inspection Report
A home inspection report can run 40 pages of notes and photos, and most of it isn't a problem. Here's how to read it so you can tell what actually is.
2026-11-02 · 6 min read
Turnkey Rental vs. Fixer: Which First Investment Makes Sense in Redmond, Oregon?
A turnkey rental and a fixer aren't a better and a worse version of the same purchase. They're two different strategies with two different risk profiles. Here's how to tell which one actually fits your first rental in Redmond.
2026-11-01 · 6 min read
What to Fix Before You List Your Redmond Home (and What to Skip)
Fixing the wrong things before you list costs money and buys you nothing. Here's what actually moves a Redmond sale, and what you can leave alone.
See all postsReviews
What clients say
Real reviews from real clients, in their own words.
“You won't find a Realtor who is more willing to go to bat for you.”
Lisa W. “Holli doesn't miss a text or a phone call and is ALWAYS quick to reply.”
Jill Madison “Her ethics and integrity make her a shining star in a sea of bad actors.”
Eric LeRoy “She leads with empathy, listens deeply, and genuinely cares about her clients.”
Pascha Cain “More than just a realtor, she felt like family.”
Rebekka Thorud “She demonstrated paramount professionalism, responsiveness, kindness, and patience.”
Tiffany Koenig
A Redmond REALTOR® who pairs real marketing with a calm hand
I'm Holli Cobb, that's Holli with an "i", a REALTOR® with REAL Broker, based in Redmond, Oregon and working across Central Oregon. Before real estate, I spent more than 30 years in emergency medicine, first as a paramedic, then as an ER nurse, and I bring that same calm, clear-headed approach to buying and selling homes. I'm also the founder of Redmond Compass, a free community resource connecting residents and newcomers with local businesses, events, and resources across Redmond, Terrebonne, and Crooked River Ranch.
Most agents get licensed after a few weeks of coursework and a test. I did that too, but I also hold an MBA. Your price and your negotiation get treated like the business decisions they are, backed by real data, not a gut feeling. I've also put hundreds of hours and tens of thousands of dollars into advanced digital marketing training, so your listing gets an actual campaign, targeted ads, real content, a real launch plan, most agents in this market simply don't offer that.
I'm also a Community Market Leader, and I've owned rental property myself since my first home in Alabama, hands-on investor experience I bring to every landlord and rental client too.
Who I work with
Most of my sellers fall into one of three situations: watching Redmond's growth and traffic close in and ready for land and quiet, tired of Oregon's landlord rules and ready to sell a rental, or moving closer to family after the kids are grown. I also work buyers, from first-timers to people trading up out of a starter home, and I never treat any of these as a generic transaction.
How I work
For sellers, that means the Seller's Advantage Home Selling System, laid out in full on how I sell your home: an MBA-backed number up front, real photography and a real marketing campaign before the sign goes up, and a weekly read on what's actually happening while your home is live. For buyers, it means getting you ready and educated before we ever tour a home, detailed on how I help you buy a home.
Frequently Asked Questions
What areas do you serve?
Redmond is home base, and I also work all of Central Oregon, including Bend and Sisters.
Do you work with both buyers and sellers?
Yes, though most of my business is sellers. I also work first-time buyers, move-up buyers, and investment buyers.
What makes you different from other Redmond agents?
Real digital marketing behind every listing, not just an MLS entry, combined with more than 30 years in emergency medicine, which means I stay calm and clear-headed when a deal gets stressful.
Thinking about a move?
Let's figure out your next step together. No pressure.