“How to Price Your Rental Property So It Actually Sells”

🤔 “How do I know what price to list it at?”

This is THE question.

And also…

👉 The place where most sellers get it wrong.

💸 Pricing Isn’t About What You Want

I know… not always fun to hear.

But pricing isn’t based on:

❌ What you hope to get
❌ What you “need” to make
❌ What your neighbor got 6 months ago

👉 It’s based on what buyers are willing to pay TODAY.

🧠 The First 2 Weeks Matter Most

When your property hits the market…

👉 That’s when it gets the most attention

Buyers are watching:

• New listings

• Price changes

• Opportunities

If you miss that window?

👉 It’s harder to recover.

🔍 The Danger of Overpricing

Overpricing doesn’t just “leave room to negotiate.”

It does this:

• Fewer showings

• Less interest

• Longer time on market

• More price reductions later

👉 And often… a lower final sale price

💡 What Smart Pricing Actually Looks Like

Strong pricing:

✔ Attracts attention early
✔ Brings in serious buyers
✔ Creates momentum
✔ Leads to stronger offers

👉 It’s strategic… not emotional.

⚖️ The Sweet Spot

You’re aiming for:

👉 Enough interest to create activity
👉 Not so high that buyers ignore it
👉 Not so low that you leave money behind

👉 That balance is where deals happen.

⚠️ Real Talk

The market doesn’t care what you “should” get.

It responds to:

👉 Value + presentation + timing

🚀 Quick Strategy

Look at:

👉 The last 3–5 similar properties that SOLD

Not listed.
Not pending.

👉 SOLD.

That’s your baseline.

💥 Bonus Move

Price for:

👉 The market you’re in
Not the market you wish you were in

🤝 Let’s Figure It Out

If you want to price your property the right way the first time…

Not chase the market after…

👉 Let’s talk.

It’s all figure-out-able.

I’ll help you find that sweet spot so your property actually gets attention and gets sold.

Holli Cobb, REALTOR
Real Estate Agent in Redmond, Oregon
Holli Sells Homes | REAL Broker
📧 [email protected]

🌐 HolliSellsHomes.net
📞 541-640-3800